This question was at the heart of the AI Transformation Forum, hosted by Victor Knaap, Co-Founder Monks on 16 June 2025. The forum brought together 75 C-suite executives from across industries and functions.
Key insights:
- Vision from the top: AI transformation starts with leadership. Strategy, culture and governance must align around a clear and unified AI ambition.
- Scale beyond pilots: True impact requires robust data foundations. Without them, AI remains stuck in disconnected point solutions.
- Reimagine your business model: Leverage AI to amplify trust, simplify complexity and create real value — especially for legacy businesses.
- Invest in people: Equip teams with skills and confidence to collaborate with AI. Transformation is human before it is technical.
- The message was clear: AI transformation is not about technology in isolation — it’s about leadership, scalability, business innovation, and people.
Moderators:
Adine Tjeenk Willink, Leadinfo & Henk de Jong, Versuni
Contributors:
Jeroen van Glabbeek, CM.com
Sanne Manders, Flexport
Maarten Bijl, Nutreco
Bent Dalager, KPMG
Erwin van Eijk, NFI
Remy Gieling, AI.nl
Burce Gültekin, FrieslandCampina
Christien Kerbert, BCG
Judica Krikke, Kennedy Van der Laan
Rein Mertens, SAS
Adriaan Schutte, Rijkswaterstaat
Haroon Sheikh, WRR
Nick Smaling, BCG
Martijn van de Ridder, Capgemini
Robbert Van Rutten, Shell
Marnix van Stiphout, ING
— and many others
Location:
Monks, Amsterdam
Partners:
BCG
Capgemini
Kennedy Van der Laan
KPMG
SAS
Spencer Stuart
