Deep Dives

A deep dive consist of a series of coordinated round table discussions, in which participants get together several times a year. We collaborate with our partners to offer topical and industry-specific programs. The cyclical nature of the programs ensures that the participants keep building on what they learn. To ensure interaction during the deep dives, the number of participants is limited to twelve. Transformation Forums offers several topical and industry-specific deep dives per year. The following is an overview of the different deep dives and the upcoming editions. waarborgen, wordt een maximum van twaalf deelnemers gehanteerd. 

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Global Finance Transformation Forum

2 July 2019

Theme

The Global Finance Transformation Forum serves as a platform for large corporations with a significant base of operations in the Netherlands to share ideas, benchmark progress and learn from each other within the context of Finance Transformation. This edition of the forum will focus on the following topics:

-       Current status of the Finance Transformation

-       Data-driven decision making

-       Agility & multifunctional teams

-       Strengthening people capabilities

Speakers

Frank Verbeeten, Professor of Accounting at the University of Amsterdam

João Moleiro, Finance Transformation Lead at Heineken

Martijn Wagemakers, VP & Head of Finance Transformation at Signify

Dick den Blanken, SVP & Group Controller at Signify

Signify Lighting Application Center - Eindhoven

Marketing Transformation Forum

26 June 2019

The theme of this forum is: “AI & Data-Driven Marketing and the Field of Tension with Creativity and Ethics”.

Marketing has been using data for quite some time now. Data provides insights and improves marketing effectiveness. It has enabled us to deploy Artificial Intelligence (AI) to improve processes and customer focus. But what is the downside of data-driven marketing and AI? There is a risk that by focusing too much on logic we lose our creativity and intuition. Where is the human side of marketing when it is all about facts and figures? When robots take over crucial roles in marketing? How do we prevent losing ourselves in data? The 2019 edition of our Marketing Transformation Forum will focus on these dilemmas.

Speakers

Marion Koopman, CEO of Greenhouse

Wouter Denayer, CTO BeLux at IBM & AI & Ethics Thought Leader

Nicole Verburg, Director of Customer Value Management at VodafoneZiggo

VodafoneZiggo - Utrecht

Powered by IBM

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NextGen Finance

21 June 2019

The theme for this event is “Preparing the Organization for the Future – The Enabling Role of Finance”. We will discuss important trends and developments in the area of digital strategy, and the consequences of these developments for the leadership skills and competences of Finance. We will discuss the challenges, opportunities and responsibilities of Finance. The program aims to provide inspiration from speakers as well as insights from practical cases that participants bring to the table.

Speakers

Henry van der Geest, Director of Finance and Control at Schiphol Group

Michael Norejko, Management Consultant at KPMG      

Mariella de Koning, former CMO of Randstad

KPMG – Amstelveen

HR Transformation Forum

13 June 2019

The Incumbent Challenge: Preparing Your Organization for the Future – The Enabling Role of CHROs

We are living in a world of extremes that are driven mostly by technology, in particular digitalization.

Digitalization is an omnipresent accelerator of change which is constantly creating new opportunities and challenges. Top leaders from traditional organizations face competition from digital giants (Amazon, Google etc.) and newcomers who often appear from left field to disrupt the industry. At the same time, traditional organizations are striking back by emphasizing their core values and purpose, applying new business models, and capitalizing on their ability to offer the best of both worlds, i.e. digital solutions and physical locations.

Speakers

Filip Caeldries, Professor of Strategic Management and Academic Director of Executive Development Programs at TIAS School for Business & Society

Geraldine Fraser, Corporate HR Director at FrieslandCampina

Roemer Visser, Executive Professor at TIAS School for Business & Society

TIAS School for Business & Society - Utrecht

Strategy Forum

23 May 2019

The Strategy Forum offers Strategy Officers from incumbent companies and digital pure players a regular sharing platform to exchange vision, knowledge and experience with peers in a confidential setting. Participants share similar challenges and take a look at the different individual approaches in terms of best practices and lessons learned.

Speakers

Rob Schilder, CEO of G-Star RAW

Coen de Vuijst, Partner at Oliver Wyman

Neil McArthur, former CEO of Arcadis

G-Star - Amsterdam

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NextGen Finance

29 March 2019

The theme for this event is ‘Preparing the Organization for the Future – The Enabling Role of Finance”. We will discuss important trends and developments in the area of digital strategy, and the consequences of developments for the leadership skills and competences of Finance. We will discuss the challenges, opportunities and responsibilities of Finance. The program aims to provide inspiration from speakers as well as practical insights from cases that participants bring to the table.

Speakers

Jochem Pasman, lead Platform Advisory at KPMG

Gerrit Keen, CFO of Heineken Nederland

Willem van Wijmen, former CFO of Catawiki

Kees Veraart, Finance Director for Northern Europe at Parker Hannifin (moderator)

KPMG – Amstelveen

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Global Finance Transformation Forum

8 December 2018

The purpose of the Global Finance Transformation Forum is to bring together Senior Finance Transformation Managers to exchange experiences, insights and ideas about Finance Transformation projects in a confidential setting. The Global Finance Transformation Forum is an exclusive (closed) community on a membership basis which can be joined by invitation only.

During this edition of the Global Finance Transformation Forum, the main theme was: 'Growth, Transformation and Control in the Digital Age'.

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HR Transformation Forum

5 July 2018

The HR Transformation Forum is organized three times a year for CHROs to exchange knowledge and experience with peers in a confidential setting. Participants share similar challenges and take a look at the different individual approaches in terms of best and better practices. This forum offers CHROs a platform for improving their HR activities.

Main theme: 'The Human-side of Transformation'.

During the HR Transformation Forum 2018, we will address the following topics:
- Purpose; fostering the sense of belonging;
- Reinventing leadership; empowering people across organizations through enhanced personal connections;
- How to embed self steering principles?
- Fast innovation;
- How does HR of the future look like? What part of HR is becoming more relevant and what part is becoming obsolete? How to get there?

Date: 5&6 April (Brainstorming session), 5&6 Juli and 15&16 November from 16:00 to 20:30 and from 8:30 to 12:30.

Keynote speaker: Lynda Gratton, Professor Management Practice London Business School.

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Marketing Transformation Forum

28 June 2018

The Marketing Transformation Forum is an exclusive (closed) community, which can be joined by invitation only. The MTF is organized and facilitated by Transformation Forums in partnership with IBM.

Main theme: 'Digital Reinvention'. For each meeting we zoom in on sub-topics on the basis of practical examples and speakers from different domains.

Date & Location: 29 March from 15:30 to 20:30 at B. Building Amsterdam.

Keynote speaker: Suzanne van der Cammen, Head of Marketing & Communications YoungCapital and Margriet de Kroon, Online Marketing Manager YoungCapital.

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Controllersprogram

8 June 2018

During the Controllersprogram different controllers who have been invited by RAAD (KPMG) and the Finance Transformation Forum meet to discuss common challenges and to learn from one another’s specific approaches. The members of the Controllersprogram meet three times a year to discuss a new theme each time.

The theme of 2018 is 'Finance in the digital age'.  

Date & Location: 8 June from 8:30 to 12:30 at Royal HaskoningDHV, Amersfoort.

Keynote speakers: Jark Otten, Partner KPMG and Peter Laan, Partner KPMG.

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