Why are you here?
‘Because of my purpose’ is often the organization’s answer to that perennial question. However, leaders need to consider whether that purpose is really relevant to customers and communities, unique to them, and something they can do better than their competitors?
This purpose also needs to be embedded into the organization’s strategy, structure, and culture. Executing purpose can entail breaking down silos, mapping and applying customer journeys, developing new sourcing models, attracting the right talent, and reinventing products and services. Yet the rewards for organizations that embed purpose into their business are tangible, significant, and potentially game-changing. Read here how such actions can build trust, create authenticity, and instill loyalty in customers, suppliers, employees, and communities.
Download the analysis here: Does purpose matter?